Advertise Yourself

Advertising is very much tailored towards audience. It is used as a way to persuade people or to sell to them. Typically, when thinking of advertising, we think of radio or television commercials as well as magazine ads. In order to understand the concept of advertising we can divide its entirety into the "Five P's": product being pitched, potential purchaser, persuasive techniques, location of the pitch, and the way it is presented (Frank Baker). 

Although advertising should be considered critically, it can be used educationally. Most advertisements serve a purpose that can be challenged or critiqued in writing. Within any form of published media, authorship and audience need to be considered. Through the study of advertising, teachers and students can address the do's and don'ts of media text construction and consumption.

I have learned just how easy it is to advertise the identity you want to create for yourself. Let's take a look at my magazine cover, for example:

If anything, I would like to tweak the final product, but the platform for creation (BigHugeLabs) is very user-friendly. So much of my existence (emotional and spiritual connections) can be understood through my appreciation of nature, and this is a side of myself I feel comfortable advertising.



It is so important to claim ownership of your media presence and understand that this 'identity' is your personal creation.

                         

Let's take this knowledge into the classroom!